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The example here is a car insurance page. So we've got car insurance quotes. The slug, which is the URL for that page, Calgary-auto-insurance and the meta description. Unfortunately, we're getting the colour orange, not green. So we're going to add more content to meet the character requirements of a meta description. Best Insurance is a premiere provider of auto insurance, so we're going to add ‘auto’ and ‘home insurance products’, and ‘get a free car insurance quote today.’ Now we have added extra content to our meta description, with the goal of showing up in the search results in Google, which helps our search engine optimizationincreasing the click-through-rate for this page.
If you want to find more information on search engine optimization, please contact Trufla. We have a whole team of people that experts who can help you get your website where it needs to be in front of the your customer’s eyes of customers.