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One of the most important things you can do is to make sure that the meta descriptions for your website web pages are updated. Here are the steps below.
Step 1:
On truWeb, click on ‘edit page’ and scroll down to the very bottom
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of the page.
At the bottom, go to the SEO Yoast plugin
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section.
Check your SEO title, which shows up in the search results, to see if it reads well and it has the right amount of characters.
Next, we will add to our meta description.
The example here in the video is a car insurance page. So we've got car insurance quotes. The , the slug , (which is the URL for that page), Calgary-auto-insurance, and the meta description. Unfortunately, we're getting the colour orange, not green. So we're going to add , which means we need to add more content in the meta description.
Step 2:
Add more content to meet the character requirements of
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the meta description.
Best Insurance is a premiere provider of auto insurance, so we're going to add ‘auto and
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home insurance products’, and ‘get a free car insurance quote today
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,’ to the meta description area.
Now that we’ve added extra content to our meta description, with the goal of increasing the it will increase the click-through-rate for this page.
Next Steps:
If you want to find more information on search engine optimization, please contact Trufla. We have a whole team of experts who can help you get your website in front of your potential customer’s eyes.