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Use the SEMrush Authority Score tool to see which links your competitors have incorporated for authority and search engine optimization.

g. How to gain high-quality backlinks 

  

There are a few strategies to create high-quality backlinks but why is it important? 

  

The first one is creating awesome content on your website that other websites want to link to. 

  

Producing high-quality content 

  

If your website is seen as an authority and trusted source to go for awesome content, then more sites will link to your pages. 

  

7 ways to attract people to read your content: 

  

  1. Create original research and write about it. Fresh content backed by data will help develop backlinks that are key to your SEO success.
     

  2. Resources, such as guides and checklists are a good resource for other people to link to, serving as another great way for your brokerage to create high-quality backlinks. 

  

  1. Format your blog posts as lists. People love easy-to-read lists of content. List blogging will aid your backlink strategy.
     

  2. Insert images and infographics and create HTML snippets for others to post on their site. 
     

  3. Find out what other sites are trusted that you would like to link to your website pages. There are tools to help you do this, including XXX

  1. If another website mentions your brand and includes a link to your website, this is an effective way to get quality backlinks.
     

  2. Link building is a two-way relationship. Link out to other websites and you may get a high-quality backlink in return. 

  

  1. Being involved in the local community. 

  

Connections don’t just happen online. As a brokerage, don’t forget to talk to people at events or on the phone about your business as part of your link building strategy. Whether your event or meet-up is supporting a charity or bringing awareness to your brand, your efforts could indirectly lead people to search for you online and provide a link to your site. Remember this networking-type building activity can happen in your city of your neighborhood.