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Link Building
a. What is a backlink?
A backlink is a link that comes from an external source i.e., another webpage) that links back to your website. Google looks favorably on backlinks and measures the quantity and quality of each one by its popularity.
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Most importantly, backlinks are one of the top 10 ranking factors in Google’s organic ranking algorithm. There are more than 200 ranking factors in Google’s algorithms.
c. White Hat vs Black hat SEO
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