Link Building
a. What is a backlink?
A backlink is a link that comes from an external source i.e., another webpage) that links back to your website. Google looks favorably on backlinks and measures the quantity and quality of each one by its popularity.
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Most importantly, backlinks are one of the top 10 ranking factors in Google’s organic ranking algorithm. There are more than 200 ranking factors in Google’s algorithms.
c. White Hat vs Black hat Hat SEO
Black hat SEO is a practice of tricking the search engine algorithms to rank your website using techniques such as keyword stuffing, cloaking, and purchasing links. Cloaking is hiding keywords in the coding of your site – this activity may result in a website penalty.
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e. Explain the difference between dofollow and nofollow Links
Nofollow, used in the HTML source code, is an attribute that indicates to a search engine not to follow an outbound link that is tagged. While nofollow can prevent manual actions from Google, they can also be seen as a hint that sites are using ad-related or sponsored links.
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<a href="https://example.com" rel="nofollow">Anchor Text</a>
Dofollow links are links that point back to your website or blog through a search engine, like Google. Dofollow links can pass on link authority, or what some people call “link juice.” Why is it important? Quality links that point back to your website or blog bring in more traffic and move up your page in search results.
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Create original research and write about it. Fresh content backed by data will help develop backlinks that are key to your SEO success.
Resources, such as guides and checklists are a good resource for other people to link to, serving as another great way for your brokerage to create high-quality backlinks.
Format your blog posts as lists. People love easy-to-read lists of content. List blogging will aid your backlink strategy.
Insert images and infographics and create HTML snippets for others to post on their site.
If another website mentions your brand and includes a link to your website, this is an effective way to get quality backlinks.
Link building is a two-way relationship. Link out to other websites and you may get a high-quality backlink in return.
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Be involved in the local community.
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Connections don’t just happen online. As a brokerage, don’t forget to talk to people at events or on the phone about your business as part of your link building strategy. Whether your event or meet-up is supporting a charity or bringing awareness to your brand, your efforts could indirectly lead people to search for you online and provide a link to your site. Remember this networking-type building activity can happen in your city of your neighborhood.
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