Link Building
a. What is a backlink?
A backlink is a link that comes from an external source i.e., another webpage) that links back to your website. Google looks favorably on backlinks and measures the quantity and quality of each one by its popularity.
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If your website is seen as an authority and trusted source to go for awesome content, then more sites will link to your pages.
6 7 ways to attract get people to read your content:
Create original Do your research and write about itcreate original content. Fresh content backed by data will help develop backlinks that are key to will help your SEO successstrategy.
Resources, such as guides and checklists, are a good great resource for other people to link to, serving as another great way for your brokerage to create high-quality backlinks.
Format your blog posts as lists. People love easy-to-read lists of contentlists. List blogging will aid your backlink strategy.
Insert images and infographics and create HTML snippets for others to post on their site.
If another website mentions your brand and includes a link to your website, this is an effective way to get quality backlinks.
Link building is a two-way relationship. Link out to other websites and you may get a high-quality backlink in return.
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Be involved in the local community.
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Connections don’t just happen online. As a brokerage, don’t forget to talk to people at events or on the phone about your business as part of your link building strategy. Whether your event or meet-up is supporting a charity or bringing awareness to your brand, your efforts could indirectly lead people to search for you online
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. Remember this networking-type building activity can happen
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locally.
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