SEO for the insurance industry
As a brokerage, one of your main goals is to get more customers. To get more clients, you need to optimize your content so people can find you and discover the right content for their needs.
With 70% + people searching online for insurance services before they buy, it pays to be in front of your customer.
SEO Best Practices for Insurance Brokerages
Best practices for insurance brokerages include creating and implementing an SEO strategy that focuses on keyword research, quality content writing, local optimization and technical SEO.
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Your customers are searching online right now for your services. Make sure your content is right in front of them, so they can see what you offer. Build trust through your copy with information that helps your users make important decisions about their home and car insurance.
a. Know what products you want to promote/ will give you the best return on business.
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What products and services will give you the best return for your business? Apply an SEO strategy with a focus on promoting this part of your business.
b. Knowing what markets you want to target.
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An informative article on everything from what is a target audience to analyzing SERPs can be found here: Article on target audience
c. Backlinks and leveraging existing relationships.
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Building relationships takes time. Be patient, make connections and in time you’ll see that your efforts will pay off in strong connections and more business through generating quality backlinks.
d. Have a search engine friendly site.
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Use responsive design (which will result in users having a positive experience on your website).
Create keywords within your content
Create internal links to help with off-site SEO
Write effective meta descriptions and title tags
Improve your website’s load time to reduce people leaving your site (compress images)
e. Have a website that drives conversions
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