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Do’s of Technical SEO
i. Run regular site audits
A A SEO audit looks at three areas of your website related to search engine optimization: technical, on-site, and off-site SEO.
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A few SEO auditing tool will help you discover any issues with your website and SERP rankings.
ii. Choose your website developer wisely.
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Why hire a qualified website developer? Not all website developers know how to build a website that facilitates search engine crawlers. b.
Don’ts of technical
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SEO
Put all your SEO eggs (er metrics) in one basket basket
A brokerage may be tempted to focus their efforts on one SEO metric over all others, but this action will be detrimental to their site’s SEO performance. There are several SEO metrics a brokerage can incorporate to improve their site’s ranking but it’s a balancing act. If you put all your eggs in one basket, you may end up with no exposure at all.
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Some companies start optimizing their website and then stop all together, thinking they will reap the benefits for the long haul of their site’s existence, but this strategy is a bad idea.
Why?
Think about how an athlete trains for performance; the athlete works hard to build muscle with an exercise program and a diet high in protein. But after their competition, they don’t stop eating well and exercising, they keep up their overall performance for the next competition. If they slack off, their performance wanes and things start to break down.
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