Business Listings / Citations
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Questions come from customers about your business. It’s critical to answer these inquiries from people who could be existing or potential customers. We recommend using the questions as a platform for blog content on your website. There is likely more than one person who has the same question – answering the questions in a blog is a timely way to satisfy your customer’s questions.
Booking Function
If you own an insurance company or brokerage and have multiple locations, it’s useful to have a booking function on your Google My Business page. Customers can easily click on this area of your GMB and book an appointment.
Product listings
You can list your products on your page to entice potential customers of what you offer or inform your existing client base of new products or services.
Analytics
My Business Insights is a handy tool that lets you see ow many visitors are viewing your company’s profile and what information they are looking at, and where they navigate on your website.
Respond to reviews
It’s vital to respond to your negative and positive reviews on Google. Potential customers will see that you care about what people are saying about your organization, whether it’s in a positive or negative light.
[Insert screenshot of Trufla’s GMB profile here]