Below is a recap of the Do’s and Don’ts of Local SEO
Do’s
Claim all your listings
Delete any duplicates
Ensure information is consistent across all listings and on your website
Include a physical office location as your address
Encourage and respond to reviews
Don’ts
Create listings with false office data (to try and slyly gain a backlink)
Submit to directories that have a high spam score and/or poor-quality backlink profile
Submit to directories that aren’t relevant to your business niche