Do’s of Technical SEO
Run regular site audits
A SEO audit looks at three areas of your website related to search engine optimization: technical, on-site, and off-site SEO.
SEMrush and Ahrefs are two of the top 10 auditing tools to use.
A few SEO auditing tool will help you discover any issues with your website and SERP rankings.
Choose your website developer wisely.
Hiring a qualified website developer is a key factor to maintaining your website
Sometimes website developers can do more harm than good to your website. It’s essential to hire a developer that understands SEO.
Why hire a qualified website developer? Not all website developers know how to build a website that facilitates search engine crawlers.
Don’ts of technical SEO
Put all your SEO eggs (er metrics) in one basket
A brokerage may be tempted to focus their efforts on one SEO metric over all others, but this action will be detrimental to their site’s SEO performance. There are several SEO metrics a brokerage can incorporate to improve their site’s ranking but it’s a balancing act. If you put all your eggs in one basket, you may end up with no exposure at all.
The same way investors diversify and scatter their money into different investments, the best SEO strategy involves looking at the entire landscape of SEO metrics and choosing those that work best.
Forget about the Long Game on Optimization
Some companies start optimizing their website and then stop all together, thinking they will reap the benefits for the long haul of their site’s existence, but this strategy is a bad idea.
Why?
Think about how an athlete trains for performance; the athlete works hard to build muscle with an exercise program and a diet high in protein. But after their competition, they don’t stop eating well and exercising, they keep up their overall performance for the next competition. If they slack off, their performance wanes and things start to break down.
Ignoring long-term off-site optimization can have the same negative effect on a website’s performance.