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Do’s
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Teach everyone in your marketing, PR, communications teams about backlinks so that they can include it in their strategies. This strategy will help get you additional organic and non-organic backlinks for your brokerage.
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Leverage all existing relationships.
As a brokerage, you already know that relationships are important to your business. The same is true for the other person you’re connected to. You can help each other out by backlinking when it’s appropriate and works for your content and your connection’s strategy.
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Actively try and acquire backlinks. As backlinks can be hard to get (especially organic links), it takes effort on your company’s part to adopt a link building strategy.
Don’ts
Do not acquire backlinks too quickly (when link building). The practice of getting backlinks fast and furious can alert Google to a potential unnatural link building strategy, which will land you in hot water under Google’s guidelines and risk a penalty.
Do not use black hat methods. As mentioned above [insert link to the above black hat definition], there are a few black hat SEO practices that can get you in trouble. Google’s webmaster guidelines clearly state that buying backlinks goes against their guidelines and will lead to a penalty. Penalties can wreak havoc on your SEO efforts and potentially kill your search engine rankings.
Do not engage with SEO agencies that use black hat tactics.
SEO is an investment. It often takes a long time for your SEO strategies to improve your ranking. If an agency is offering a deal or an agencies’ pricing sounds too good to be true, then it likely is.
Once a domain has been issued a manual penalty by Google for spammy backlinks, it can often be impossible to recover. Meaning you must buy a new domain and start from 0 domain authority.