Page Comparison

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One of the most important things you can do is to make sure that the meta descriptions for your web pages are updated. Here are the steps below.

Step 1:

How to add content to your Meta Description

Step 1:On truWeb, click on

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‘Edit Page’ and scroll down to the very bottom of the page.

Step 2: At the bottom, go to the SEO Yoast plugin section.

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Step 3: Add content to your meta description until the line below it turns green, from orange. The green colour indicates that there is sufficient characters that will appear in the search

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engine results page.

Step 4: Check your SEO title to see if it reads well and it has the right amount of characters

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Next, we will add to our meta description.

The example in the video is a car insurance page. So we've got car insurance quotes, the slug (which is the URL for that page), Calgary-auto-insurance, and the meta description. Unfortunately, we're getting the colour orange, not green, which means we need to add more content in the meta description.

Step 2:

• Add more content to meet the character requirements of the meta description.

• Best Insurance is a premiere provider of auto insurance, so we're going to add ‘auto and home insurance products’, and ‘get a free car insurance quote today,’ to the meta description area.

Now that we’ve added extra content to our meta description, it will increase the click-through-rate for this page.

Next Steps:

If you want to find more information on search engine optimization, please contact Trufla. We have a whole team of experts who can help you get your website in front of your customer’s eyes.

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