One of the most important things you can do is to make sure that the meta descriptions for your website are updated. On truWeb, click on ‘edit page’ and scroll down to the very bottom. Here you’ll see the SEO Yoast plugin. You'll also need to make sure your SEO title, which shows up in the search results, reads well.
The example here is a car insurance page. So we've got car insurance quotes. The slug, which is the URL for that page, Calgary-auto-insurance and the meta description. Unfortunately, we're getting the colour orange, not green. So we're going to add more content to meet the character requirements of a meta description. Best Insurance is a premiere provider of auto insurance, so we're going to add ‘auto’ and ‘home insurance products’, and ‘get a free car insurance quote today.’ Now we have added extra content to our meta description, with the goal of increasing the click-through-rate for this page.
If you want to find more information on search engine optimization, please contact Trufla. We have a whole team of experts who can help you get your website in front of your customer’s eyes.