a. Do’s
i. Teach everyone in your marketing, PR, communications teams about backlinks so that they can include it in their strategies. This strategy will help get you additional organic and non-organic backlinks for your brokerage.
ii. Leverage all existing relationships.
As a brokerage, you already know that relationships are important to your business. The same is true for the other person you’re connected to. You can help each other out by backlinking when it’s appropriate and works for your content and your connection’s strategy.
iii. Actively try and acquire backlinks. As backlinks can be hard to get (especially organic links), it takes effort on your company’s part to adopt a link building strategy.