Business Listings / Citations
a. Claim Listings
It’s an important step to claim your business online because it verifies that you’re the owner of an online business. It’s often an easy step to claim your brokerage but make sure you do it properly. It’s prudent to be the business owner when you claim the listing so you can make changes and fix errors down the road.
The verification process will include an email, a phone call or a postcard in the mail that provides you with a pin number to confirm the verification.
b. Remove Duplicates
If you have multiple business listings and you’re updating them manually, make sure you keep a detailed spreadsheet of all the listings for reference. Listing your businesses automatically, not claiming it, can be done via a service like Moz Local.
These services can also help remove duplicate listings.
c. Why are local citations important for SEO?
Local Citations Can Impact SEO Rankings
Local citations comprise your brokerage’s online NAP. NAP stands for Name, Address, and Phone number. Citations may also include various elements, including hours of operation, business description, email addresses, and taglines – to name just a few.
Why NAP information should be consistent and correct across all your business listings.
As an insurance brokerage, when you’re optimizing your website, you need to have accurate NAPs across all your listings.
We explain the reason why local citations are so important below.