The goal of on-site SEO is for your brokerage’s web pages to rank higher on the search engine results page, which will bring in more essential traffic to your website.
Keyword Research & Keyword Mapping
Keyword research is discovering the words that your target audience use to search for your product or services information and other content. The goal is to choose the right keywords that will direct prospective clients to your website. How do you do this? We will explain how to select keywords in section X.
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Some metrics to look at are keyword difficulty and search volumes in the keyword search tools below. A great resource for Keyword Mapping is found here.
How to Search for Keywords (Tools)
There are many keyword search tools on the market today, including a few that are free.
Here are 9 Keyword Search Tools: · Google
Google Keyword Planner
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KWFInder
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Google Search Console
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Google Trends (Free)
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Ahrefs Webmaster Tools
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Keyword Generator (Free)
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Moz Keyword Explorer
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Ahrefs Keywords Explorer
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SEMrush Keyword Magic