Do’s of On-Site SEO
Form a strong keyword strategy before you start writing
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There is a lot to learn about your user but if you start thinking about their point of view and why they are on your website to start with, you’ve won half the battle of getting users to convert.
Whether you hire an SEO writer or UX expert, don’t skip this critical stage of implementing your SEO.
Use data and statistics to back up your content.
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Don’t let your potential or existing clients guess how much insurance can help them when a disaster strikes. Show them.
Don’ts of On-Site SEO
Keyword spam or cloak keywords
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Some company websites have been banned after being caught cloaking keywords into their content as it violates Google’s web guidelines.
Use the same keyword across multiple pages
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