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What is the DUNS Number?
Like personal identities, which are much more than a fingerprint, Live Business Identity goes beyond D‑U‑N‑S to bring in additional valuable elements, such the identification of connections between entities. Live Business Identity also provides many use-case-specific data elements about a company, includingDUNS stands for Data Universal Numbering System is a method to deliver a Live Business Identity. Developed by Duns & Bradstreet, its a 9 digit unique identifier for businesses and organizations. The DUNS number allows us to systematically identify and substantiate organizations on a global level using live up-to-date data.
Data points include:
Device identifiers and IP addresses for targeted digital marketing
Industry profiles for intelligent sales prospecting
Contact information for direct customer connection
Extensive payment history for better predictability
Entity ownership insights to know who ultimately benefits from a company’s performance.
Predictive and prescriptive analytics and scores round out the insights Live Business Identity delivers.
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