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Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience.
How Does Google Measure Authority and Relevance?
Google determines the relevance of your page by analyzing its content based on several factors, including where and how often you use certain words in your content. Google measures authority by the number of links pointing to that page and how trustworthy those links are.
On the internet, links are like votes, with a slight difference. The winner of the election is determined solely by the number of votes, whereas your web page’s rank doesn’t depend so much on how many incoming links it has (quantity), but rather on the quality of those links.
Quality has become the #1 ranking factor in Google, especially since the Google Panda and Penguin updates.
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