What is SEO?
- Tom Mulhern (Deactivated)
We all know what happens when you type a search query into a search engine. You get a list of search results that are relevant to your search term.
Those result pages appear because of search engine optimization (SEO). In a nutshell, SEO is a method of optimizing (enhancing the effectiveness of) your content for the search engines to help it rank higher than content from other sites that target the same search terms.
For SEO, you must:
Research keywords
Select particular keywords and use them to write your content.
Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience.
How Does Google Measure Authority and Relevance?
Google determines the relevance of your page by analyzing its content based on several factors, including where and how often you use certain words in your content. Google measures authority by the number of links pointing to that page and how trustworthy those links are.
On the internet, links are like votes, with a slight difference. The winner of the election is determined solely by the number of votes, whereas your web page’s rank doesn’t depend so much on how many incoming links it has (quantity), but rather on the quality of those links.
Quality has become the #1 ranking factor in Google, especially since the Google Panda and Penguin updates.
If you want more information on SEO, check out The Beginner’s Guide To SEO and The Advanced Guide To SEO.