Link buildings
a. What is a backlink?
A backlink is a link that comes from an external source i.e., another webpage) that links back to your website. Google looks favorably on backlinks and measures the quantity and quality of each one by its popularity.
If you create links that are not legitimate, you may get penalized by Google for creating a fake link.
b. Why are backlinks important?
As a brokerage or insurer, it’s your aim to generate quality links, not just any links. While getting backlinks, also called link building, can be difficult it should be a critical part of your SEO strategy. Backlinking will pay off with higher rankings if done properly. Outreach and guest postings are two strategies to rein in links to your website.