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New Website Launch

New Website Launch

Owned by Mariam Gemayel
Oct 29, 2024
1 min read

1. Preparation

Assign Responsibility:

  • Ensure the Implementation Coordinator verifies that all necessary HubSpot properties are filled, including adding the truMarket dropdown.

Client Communication:

  • Send an email to the client including:

    • Next steps for the website launch

    • Training session schedules

    • Login information for the website backend or any relevant tools

    • Key links for reference (e.g., HubSpot, WordPress admin, Tableau dashboard)

2. Training Sessions

Introduction to truWeb

  • Audience: Management and brokers (combined session)

  • Content:

    • WordPress Backend (WP Admin) Overview:

      • Navigation through web pages

      • Overview of the home page structure

      • Content editing using “Visual” mode

      • Importance of using the Preview button before publishing

      • Overview of the Cloning feature for duplicating pages

    • Blogging on WordPress:

      • How to create and publish a new blog post

      • SEO best practices for improving blog visibility

      • Importance of consistent blog updates to drive organic traffic

    • truWeb Reporting with Tableau:

      • Introduction to the KPI Dashboard

      • Explanation of key metrics:

        • Total Sessions

        • Total Users

        • Total Page Views

        • Breakdown of traffic sources (e.g., Organic Search, Direct, Referral, Paid Search)

      • How to use the heat map to identify traffic patterns

      • Identifying the most visited pages to inform content strategies

3. Follow-Up

  • Schedule follow-up sessions based on client needs or questions.

  • Provide additional resources (e.g., guides, video tutorials) based on client feedback.